Collection: Anti-ageing

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Rewind the effects of time with SOHO Brand’s range of anti-ageing skincare products.

From luxurious creams designed to smooth fine lines, hydrate, and enhance your radiance, to powerful eye care products that reduce dark circles, you’ll find everything you need to refresh and restore your skin. Potent serums packed with active ingredients boost collagen production, leaving your complexion instantly smoother and rejuvenated.

Anti-ageing skincare works by targeting common concerns such as dryness, dullness, and loss of elasticity. Through exfoliation, hydration, and revitalisation, these products help to plump, smooth, and brighten your skin, giving it a more youthful appearance. Key ingredients like Retinol, Collagen, AHAs, Vitamin C, Niacinamide, and Peptides are must-haves for achieving transformative results.

When should you start using anti-ageing products?

It’s never too early to begin. Starting in your twenties is ideal, as this is when natural collagen and elastin production starts to slow, leading to gradual loss of firmness and elasticity. Additionally, protecting your skin from UV damage is essential—using a facial SPF early on can prevent premature signs of ageing and keep your skin looking its best for years to come. Checkout our fantastic range from Clarins, Napiers The Herbalists and Sukin.