Why UpCircle Beauty Is the Skincare Brand Everyone’s Talking About
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If you’ve been paying attention to the beauty world, chances are you’ve heard about UpCircle Beauty — the trailblazing UK brand revolutionising skincare with its ethical, effective, and eco-conscious approach. In an industry often criticised for waste and greenwashing, UpCircle stands out with a bold, refreshing mission: to turn discarded natural ingredients into high-performing skincare solutions.
Whether you're making the switch to sustainable skincare, looking for products that actually work, or simply curious about what the hype is all about, this blog will walk you through everything you need to know about UpCircle Beauty — including their bestselling products, what makes them unique, and why they’re worth the spot in your bathroom cabinet.
The Story Behind UpCircle Beauty
UpCircle Beauty was founded by siblings Anna and Will Brightman in 2016, after a lightbulb moment involving used coffee grounds. Realising how much perfectly good coffee was being discarded by cafes across London, the duo began collecting it and turning it into scrubs. From there, UpCircle was born.
The brand's ethos is simple but powerful: "By Upcycling, We Elevate." That means they take by-products from other industries (like coffee grounds, fruit stones, or chai spices) and transform them into luxurious, award-winning skincare. They’re proving that sustainability doesn’t have to compromise performance, and that your beauty routine can be kind to the earth and your skin.
What Makes UpCircle Beauty Different?
In a crowded beauty market, UpCircle distinguishes itself through transparency, integrity, and innovation. Here are just a few of the reasons conscious consumers are turning to UpCircle:
1. Upcycled Ingredients
Each product is formulated with repurposed natural ingredients that would otherwise go to waste. These upcycled components aren’t just eco-friendly — they’re rich in antioxidants, vitamins, and skin-loving nutrients.
2. Plastic-Free & Refillable Options
UpCircle prioritises low-waste packaging, offering plastic-free options and a refill scheme to reduce environmental impact.
3. Vegan, Cruelty-Free & Natural
All products are vegan, Leaping Bunny certified cruelty-free, and made with 100% natural ingredients.
4. Made in the UK
By formulating and producing locally, UpCircle ensures quality, reduces their carbon footprint, and supports the UK economy.
5. Affordable Luxury
Despite their premium feel and high-performance ingredients, UpCircle products remain affordable. You don’t have to break the bank to do better for your skin and the planet.
The Best UpCircle Beauty Products You Need to Try
Now that you know what UpCircle stands for, let’s get into the real stars: their products. Each item is crafted to nourish your skin and align with your values.
Here are four of UpCircle's bestsellers that deserve a spot in your skincare routine:
UpCircle Eye Cream with Hyaluronic Acid & Coffee
Tired eyes? This powerful yet gentle eye cream combines upcycled coffee oil, known for its brightening and anti-inflammatory benefits, with hyaluronic acid to deeply hydrate and plump the delicate under-eye area. It also includes maple bark extract, which supports collagen production.
This eye cream works well under makeup and absorbs quickly, making it an easy addition to your morning and evening skincare routine.
UpCircle Face Moisturiser with Vitamin E
Hydration meets sustainability in this bestselling face moisturiser, made with upcycled argan shell powder and nourishing shea butter. It’s lightweight, fast-absorbing, and ideal for all skin types.
With aloe vera, glycerin, and vitamin E, this moisturiser soothes and protects while restoring your skin's barrier. It’s non-comedogenic, making it perfect even for acne-prone or sensitive skin.
📍 Buy UpCircle Face Moisturiser
UpCircle Organic Face Oil with Coffee Extract
If you love a glow-boosting oil, this one's for you. Formulated with coffee extract from repurposed grounds, this face oil also features rosehip, raspberry seed, and jojoba oil to nourish and protect.
Rich in linoleic acid and antioxidants, this oil helps reduce signs of ageing, fade scars, and boost your natural radiance. It’s lightweight, non-greasy, and absorbs beautifully into the skin.
Use it after your serum or mix a drop into your moisturiser for an extra hit of hydration.
UpCircle Cleansing Face Balm with Vitamin E
Say goodbye to makeup, SPF, and pollution with this indulgent cleansing balm. Made with apricot powder, blackcurrant seed oil, and calming blue tansy, this balm melts away impurities while nourishing your skin barrier.
Vitamin E helps to soothe and repair, while the buttery texture leaves your skin feeling soft and refreshed. It’s ideal as the first step in a double cleanse.
📍 Shop the UpCircle Cleansing Balm
Real Reviews from Real Customers
UpCircle isn’t just a darling among influencers and editors — customers love it too. Here’s what people are saying:
“Absolutely love the face oil. My skin feels softer and looks brighter after just a week.”
“This is the only eye cream that actually made a difference for my dark circles.”
“So happy to support a brand that’s doing good for the planet AND my skin. UpCircle is now a staple in my skincare routine.”
With thousands of five-star reviews and numerous beauty awards, UpCircle’s performance speaks for itself.
Where to Buy UpCircle Beauty
Looking for a trusted place to buy UpCircle products? You can shop the full range directly from SOHO Brands, your go-to destination for conscious beauty and skincare.
Why shop UpCircle at SOHO Brands?
- Free UK shipping on orders over £35
- Small, caring business
- Fast, reliable delivery
- Best in class customer care
- Only the best, British, natural, curated brands
Final Thoughts: Is UpCircle Beauty Worth It?
The short answer? Yes. UpCircle Beauty delivers on every front: effectiveness, ethics, and affordability. It’s rare to find a brand that ticks all the boxes — especially in a space as saturated as skincare.
Whether you’re just starting to explore sustainable beauty or you’re a long-time advocate for clean ingredients and low-waste living, UpCircle is a brand you can feel good about supporting.
Ready to make the switch? Explore the UpCircle range today and let your skincare routine reflect your values.
